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The problem is numerous companies want to be something else. Substantial independent media businesses say they are the anti-holding organization, but They are really just envious, and they mirror the composition. Boutiques wish to Enjoy with bigger, much more capable organizations but don’t contain the expertise or even the instruments so They simply say they are able to Engage in.
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For those who have been following marketing and advertising services in any respect, you recognize the media agency landscape is due for a recalibration. The established order—exactly where Keeping corporations prioritize scale over method and boutique businesses lack the resources to provide measurable influence—doesn’t operate.
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Our aim this yr could well be to generate expansion, reinforce our associations with purchasers, and deliver Fantastic value for the ecosystem.”
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Viewpoint: liberal. Mom Jones continues to be criticized for its very own labor procedures, its use with the phrase "dapper" to describe a white supremacist, and its portrayal of homeless people today.